National Auto Part Franchise Turns Problems Into Profits:
Challenge: A nationwide auto parts retail franchisor identified wasteful inefficiencies in its attempts to supply franchisees with up to date business cards, stationery and promotional printed material from its in-house printing facility and business card vendor. The franchisor wanted to turn the money losing operation into a profit center where all expenses and revenues could be accounted for.
Solution: AccuLink designed a web based e-commerce system where business cards are created, proofed, ordered and paid for on-line by individual franchisees. Each order results in a commission payment back to the franchisor as well as an accounting trail of the charge card transaction. Other corporate identification items (stationery) and marketing materials (flyers, brochures and POP displays) are included on the ordering site in pre-approved templates so franchisees can customize according to their individual locations under the confines of the franchisor’s marketing guidelines. Again all pricing is predetermined by the home office and revenues are accounted for and managed by the e-commerce system designed by AccuLink.
Result: Problems with inconsistent quality have been eliminated. Delivery time on critical promotional materials has been reduced from weeks to next day service on most items. Unaccounted costs and wasteful overhead has been replaced by detailed monthly activity summaries, instant secure charge card payments and profitable royalty payments on every order.
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Until next time…
To Your Success!