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My Earth Day Request: Cut the Anti-paper Greenwashing!

April 22, 2013 Leave a comment

My Earth Day Request: Cut the Anti-paper Greenwashing!

 Reblogged from Two Sides:

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I am ticked off at my bank, utilities and telecom providers for saying “go green – go paperless.”

I’ve had it with my bank and all the other companies that are bashing paper products to promote electronic billing, statements and other e-services.  Yes…I’ve finally lost it.

I have decided to be diplomatic and not name you…but we all know who you are.

Read more… 692 more words

How Can Marketing Keep Control Of The Brand?

March 18, 2013 Leave a comment

If you manage or work in a busy marketing department you likely know these scenarios.

  1. I need you to stop what you’re doing and design this custom (sales sheet, billboard, poster, print ad etc.).
  2. For some reason everyone’s business card looks different than your identity standards.
  3. Someone from sales just printed the old brochure design from 3 years ago instead of the new one

So how did things get so out of control? Thankfully there is a solution to gain back control of your time and your corporate identity. A web based ordering solution will address all of these scenarios and more. So how does it work? The web portal is how those you authorize will procure your companies marketing materials. It will contain products you authorize and templates that can be edited only as you have specified.

Product access is controlled by you. Some users are only able to access certain products while others you allow to access more or all. You control who can order what and how much customization they can have. You control which trusted vendors will produce which products.

You are removed from the proofing process because proofs happen in real time on the site based on your template rules. Order history is maintained in the system allowing you to track usage and see trends. Does this sound like a tool that can put you back in control of your company’s brand?

If you are looking for solutions to regain control of your brand and free up your design resources feel free to contact me any time for advice or to discuss your specific challenges.

Until next time!

To Your Success!

accuchris

Chris Daniels

Contact me

800-948-4110

chris@acculink.com

Two Sides sends open letter to Mr Eric Schmidt, Chairman and CEO of Google in response to the newly announced ‘Go Paperless in 2013’ campaign « Two Sides

January 10, 2013 Leave a comment
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