What does your business card say about you?

June 26, 2012 Leave a comment

Front: The drops on this card look like water but…

Back: accuFoil- Up to 250 Foil colors in one Pass

I guess I take some things for granted that I shouldn’t. I recently printed some new business cards (I know, how exciting) and have been getting a lot of comments when handing them out. “Wow it looks wet”. “What is that shiny stuff?” and my personal favorite: “I’ve never seen anything like this!”

I especially love it when I’m at a business function handing out cards then notice those around me are showing my card to others in the room. They always keep it and I have folks I’ve never met come up to me and say “Can I get one of your business cards?”.

Business cards these days are so often taken for granted or even seen as obsolete BUT a unique business card can be a conversation starter and a powerful marketing tool.

So, stop taking it for granted. Take a look at your business card. What impression does it give about you?

 

Until next time!

To Your Success!

Accuchris

Chris Daniels

Contact me

800-948-4110

chris@acculink.com

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Please Consider the Environment Before Using Print…

May 11, 2012 6 comments

Please consider the environment...I am sure many of you receive online statements from credit card companies, banks, utility companies and more. You also get lots of direct mail or “junk mail” advertisements just as I do. How often do you see companies touting “green” initiatives as their reason for pushing us to online statements and email communication?

I sure want to do my part to protect the environment and save the earth. I recycle, reuse, bike and walk when possible. I teach my children to do the same and why it is important. So, in our collective rush to do the right thing might we be getting misinformation? Might we be making poorly informed choices?

As a marketing consultant helping my clients navigate the myriad of options available, I am often asked about social media, email, mobile marketing and more. I make recommendations based on my clients goals and use all of these when and where appropriate and effective. Print, paper and mail though seem to now have a stigma as being synonymous with polluting the earth. This is due in part to companies, trying to reduce their costs, pushing us to email and the web. They do this by making us feel we are harming the earth by choosing paper and print.

“Please consider the environment before printing this email”. “Save a tree and go paperless with e-statments”. There are many more examples I am sure you can think of and they all have one common theme: Paper and print are bad for the environment. Well I am here to say ENOUGH of this misinformation. Lets get down to the TRUTH.

Regarding Paper, Did You Know?:

  • The paper industry plants 3 times as many trees as it cuts. There are more forests in the US today than 20 years ago.
  • Forestry is the most sustainable of all primary industries that provide energy and materials.
  • 11% of the world’s forests are used for paper, with the majority of wood fiber used to produce paper coming from waste products like wood chips, sawmill scraps and recycled paper.

Dr. Patrick Moore early member at founding of Greenpeace stated “To address climate change we must use more wood not less. Using wood sends signals to the marketplace to GROW MORE TREES!” From an environmental perspective the paper industry is a model for all others. The print industry too is following suite.

Regarding Print & Mail, Did You Know?

  • The U.S. print industry generates more than $100 billion in annual revenue and provides U.S. jobs for more than 100 million Americans. That is bigger than the US auto Industry we bailed out recently.
  • Print and mail drive commerce, provide jobs and educate our youth.
  • Studies show you’ll read printed information up to 30% faster while retaining more information than reading on a screen.

Now that you have heard the truth all I ask is this: Please don’t let anyone make you feel guilty for using paper or print to communicate with your customers, coworkers, friends or family. It is still the best option in many cases and is environmentally and socially responsible.

Please pass this information along and do your part to save the environment  and spur the economy.

For more  info on environmental responsibility of the print and paper industry please check out these links…

chooseprint.org
Video
paperbecause.com
acculink.com/greenInitiative

Until next time!

To Your Success!

Accuchris

Chris Daniels

Contact me

800-948-4110

chris@acculink.com

Make Your Next Direct Mail Campaign Go Viral!

April 13, 2012 Leave a comment

With social media and video marketing when a campaign goes “viral” it is considered marketing nirvana.  How is this possible with direct mail though considering the personal nature of the medium? This personal nature is one reason direct mail can be so effective. It is the only marketing channel that lets you so precisely target your audience and put something in their hand.

The keys to success in this medium are the same as ever: a good target list, good offer and relevant messaging. So how do you make a direct mail campaign go viral?

First consider this. There are more marketing channels available today than at any time in history. Use them to make your message shareable then make your message share worthy.

Incorporate as many relevant marketing mediums and channels into your campaign as possible:

On the mail piece you can include:

  • Personalized variable print or images
  • pURLs (Personalized URLs) a website that welcomes the responder by name and can include survey, contest entry or reply fields to gather more data
  • QR CODE (2D bar codes that when scanned by a mobile device makes the experience interactive)

On the web response form include:

  • Social media sharing (include links that allow recipients to share your offer with others)
  • Video (post a video and link it to your web page for better engagement)
  • A Survey form to capture more data and better qualify the prospect.

Be sure to capture other contact info like email and phone/cell number for lower cost future marketing efforts.

By using all relevant channels available you can increase the effectiveness and share-ability of your message and potentially create a viral campaign. Just remember to make your message resonate with the recipient.

Here is a helpful document if you are new to direct mail Direct Mail 101

Here is a great video that shows a new mail format and how it can include other channels Video

I am always glad to help marketers plan campaigns to maximize and measure results. Feel free to contact me as you consider your next marketing move.

Until next time!

To Your Success!

Accuchris

Chris Daniels

Contact me

800-948-4110

chris@acculink.com

InteliMailer Delivers a 30-50% Response Lift To Marketing Campaigns!

January 25, 2012 Leave a comment

Your customers and prospects have never seen anything like this! You thought it was just an envelope but…

Incredible, intelligent and attention grabbing. InteliMailer is used as a stand alone mail piece or integrated into complete cross media marketing campaigns that feature full color personalized letter packages, pURLS, custom landing pages, QR codes, mobile messaging and more. Watch this and see for yourself.

Contact me to learn more.

Until next time!

To Your Success!

Accuchris

Chris Daniels

Contact me

800-948-4110

chris@acculink.com

Why Are Sales & Marketing So Often At Odds?

January 17, 2012 Leave a comment

There is a long standing perception that marketing and sales are at odds with one another. Marketing departments often say “sales people don’t get what we do”.  Sales people often say “If marketing would just give us some good leads and materials we could close more sales.”

I consult with and sell marketing technologies and services to marketing departments and agencies. These technologies are designed specifically to integrate marketing channels, track and measure results and deliver qualified leads to sales in real time.

Since this benefits both sales and marketing you’d think it would be the bridge to bring them together. It can be but often the divide between the two is deep and long lived. Both often blame the other when results don’t materialize.

So what’s the solution? Accountability. We should all be accountable for what we do. Accountability diffuses the argument and clearly shows where blame belongs. When all is working it really isn’t important for sales to understand all that marketing does or vice versa. A culture of mutual respect can be built when efforts and results are measured and transparent. This can get all oars moving in the same direction.

How is this done? The technology we have today gives marketing departments the ability to integrate all media channels. Direct mail, Email, Broadcast, Print, Web, Mobile and more can be combined, tracked and measured for accurate determination of ROI. Leads can be qualified and delivered to the sales force in real time as it happens. This empowers everyone and holds all accountable with real numbers and accurate result reporting. It is hard to improve what you don’t measure.

Emerging technologies that track and measure all our marketing and sales efforts are the bridge between sales and marketing. What are your experiences with this subject? What have you seen or done that has worked to bridge the gap between sales and marketing?

Until Next Time,

To Your Success!

Accuchris

Chris Daniels

Contact me

Can You Really Print A Water Drop?

December 14, 2011 Leave a comment

IT FEELS WET! Well not wet but you CAN feel it and it sure looks wet!

Yes you can! It’s not wet but it does bead up on the page and you can feel the bulges.

After the introduction of AccuLink’s 3dUV technology in my last post I have been bombarded by emails wanting to know more, Sooo… here is a Video that better illustrates the process and some of the most common questions I received:

1. Is it thermogrophy? No. It is a patented UV-curable clear polymer that produces raised print effects with variable densities and gradations that add tangible height, texture and dimension to the sheet. It is digitally applied post press using an OPA guided inkjet array. (whew, what a mouth full)

2. How do you achieve the textures and different layers? These effects are set up pre-press then applied all in one pass onto the post-press printed sheet. It can even be set up by your own graphic designer with a bit of knowledge.

3. Are there plates or dies required to create the texture? No. This is a totally digital process that is actually much “greener” and eliminates plates, molds, chemicals and solvents while significantly reducing overall energy usage. Each image can be unique and can include variable print, pURLs, QR Codes and more.

4. What are the max/min thickness it can be applied to? This sheet fed press accepts digital or offset printed sheets ranging from 4pt. to over 50pt. in thickness and can even be applied to lamination.

5. How high can the emboss effect go? This is the best part. It has print capabilities ranging from 20 microns to 70 microns in thickness and can apply a variety of clear polymer patterns in the same pass to easily achieve dual sided and multilevel embossing effects.

6. Where can I get this? Currently AccuLink is the only U.S. manufacturer with a Scodix 1200 UV press.

Check out this Video that better explains the process: Scodix Enhanced Greeting Card Example

These are not the only questions I have received but they were the most common. If you want to know more about 3dUV or would like a sample to see and feel for yourself Contact me.

To Your Success!

Accuchris

Chris Daniels

Contact me

3D UV Makes Your Marketing Really Stand Out!

November 22, 2011 1 comment

AccuLink's 3D UV technology lets you feel the print

There is some incredible new print enhancement technology that is so new it is available exclusively from one U.S. print manufacturer as of this post. The best way to describe it is “digital embossing”. Images and text almost jump off the page. Imagine being able to feel the scales of a lizard or the ridges of a basketball. Water droplets really look wet and come out at you. The possibilities are only limited by a designer’s imagination.

Check out this video http://youtu.be/J5xS_QYdNQs and feel free to contact me with any questions.

Until next time,

To Your Success!

Accuchris

Chris Daniels

800-948-4110